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CEA, the producers of CEknowhow and CES, and CCS, the producers of CyberScholar, are pleased to announce a new and improved CEknowhow experience!

As a part of the CyberScholar Learning Network, CEknowhow now is able to offer additional rewards, recognition, prizes, as well as other great training opportunities from leading manufacturers. It’s the same great CEknowhow – with a lot of added benefits.

Your online learning experience is now a one-stop-shop that you can access with a single user profile log-in: CyberScholar.com is the industry’s #1 training destination to get the resources, rewards and information to help you succeed.

Once you are logged in, simply re-new your membership, which allows you to take full advantage of the program – and you’ll be on your way to learn & win with CEknowhow & CyberScholar!

Want to learn more about CCS or CEA? Go to About CCS or About CEA
General Help & A’s to FAQ’s: Help/FAQ

Looking to improve your job performance? Ready to become a super-star consumer electronics sales pro? We're here to make it happen! CEknowhow, part of the CyberScholar Learning Network, was created to help you, the retail sales professional:

  • Identify your customers' needs & steer them toward the right products
  • Learn about the technology & products you sell every day
  • Put together a killer customized system for your customers
  • Get recognized as a CEknowhow Recognized Sales Super Star!
  • Advance your sales career in the exciting Consumer Electronics industry


The CEknowhow training on this website was created by the Consumer Electronics Association (CEA), the preeminent consumer technology trade association, and CyberScholar, the #1 site for CE retail sales professionals. It’s fun and interactive and provides you with the tools you need to sell consumer electronics products and services.


By participating in CyberScholar training, you will improve your knowledge of the ever-growing field of consumer electronics products and categories. Plus, now that CEknowhow is integrated within the CyberScholar Learning Network, you’ll have access to more prizes and other rewards programs than ever before.

Become a CE Recognized Professional! Each training module features valuable information, activities, and a quiz. You must complete the module and quiz to earn entries to win. Once you successfully complete all the modules and the final quiz within a category, you become an official "CE Recognized Professional" in that category. You can then print the recognition certificate -- and share it with your manager, colleagues, and even customers. In addition, we will notify your manager of your accomplishment.

Best of all, this site contains the kind of information, supplementary sales support materials and glossary terminology that will HELP YOU DO YOUR JOB BETTER. And it's completely free to you and your co-workers!

  • The Job Aids: Get summaries of key information that you can review online or print out and take with you. The Job Aids will help you direct customers to the products that are right for them and bring them back into your store to make their next purchase.
  • The Glossary: Get the definitions you need for all the relevant words and terms listed throughout the training site.
  • Vendor Product & Sales Training: Get connected with the latest & greatest technology products, with valuable training from leading vendors – plus, each time you learn, you have a chance to win!


To begin training at CEknowhow, simply click here to register. Already registered? Click here to Start Training!