Why Canon
   
Total Imaging Solution
Canon's CMOS sensors
Canon's CMOS sensors capture images with exceptional clarity, performance, and tonal range, and offer the most pixels in their class.
Canon's Full-Frame CMOS Sensors
Canon's Full-frame CMOS Sensors (currently available in the EOS–1Ds series and EOS 5D series of cameras) deliver the same angle of view as a 35mm film camera and do not require any lens focal length conversion. These larger sensors offer more control over depth of field, and let wide-angle lenses work to their full potential.
Canon's DiG!C Image Processors
Canon's DiG!C Image Processors enhance image quality and speed up all camera operations to maximize performance when you need it most. Our new DiG!C 4 processors allow for improved image quality such as advance 14-bit A/D Conversion, Auto Lighting Optimizer, Lens Peripheral Illumination Correction, and various levels of High ISO Noise Reduction.
Canon's Autofocus (AF) technologies
Canon's Autofocus (AF) technologies are advanced and customizable — including up to 45 AF points (on our flagship EOS-1D/Ds cameras), 3 AF modes, high-precision cross-type AF sensors, and AF Assist points — all working together for responsive, tack-sharp accuracy in a wide variety of
shooting conditions.
HD Video Capture
HD Video Capture (available on the EOS 5D Mark II, and EOS Rebel T1i) is an amazing tool for wedding photographers, photojournalists, and others. This unique feature allows for 1080p HD video to be shot with any of Canon's lenses including wide–angle, macro, and even tilt–shift.
EOS Integrated Cleaning System
EOS Integrated Cleaning System is designed to keep the Image Sensor clean and clear of dust. It uses ultrasonic vibrations to prevent dust accumulation, and can be set automatically or manually.
Live View Shooting
Live View Shooting (now available on most EOS digital models), allows photographer to compose, focus, and shoot from the camera's rear LCD
screen. There are three types of AF available in Live View, for maximum flexibility: Quick Mode AF, Live Mode AF, and Face Detection Live Mode AF.
Canon EF/EF-S lenses
Canon EF/EF-S lenses are a big part of what defines the quality of the EOS System. They combine advanced optics, microelectronics, and precision manufacturing into a collection of over 60 lenses for any budget and skill level.
Canon Speedlites
Canon Speedlites are the ultimate flash system for EOS cameras. Powerful, versatile, easy to use, and perfectly in sync with Canon lenses and cameras, Speedlite flashes make it easy to obtain professional-looking results.
L-Series Lenses
L-Series Lenses offer remarkable performance — resulting from sophisticated technologies such as Ultra-low Dispersion (UD) glass, Flourite and Aspherical elements, and Super Spectra Multicoating. Most L-Series lens are also designed to be incredibly durable — dust and
water-resistant.
EF-S Lenses
EF-S Lenses are specifically designed for Canon's APS-C sensor cameras, such as the Rebel series. These lenses are versatile, compact and lightweight, and affordable.
Optical Image Stabilization (OIS)
Canon's powerful Optical Image Stabilization (OIS) technology reduced blur from low-light or hand-held photography. Canon's OIS uses miniature sensors and a high-speed microcomputer built into the lens to analyze vibrations and apply the appropriate correction to stabilize the lens elements.
Ultrasonic Motor (USM)
Canon uses an Ultrasonic Motor (USM) to power the lens' autofocus mechanism, ensuring it is lightweight, fast, and quiet — without drawing a lot of power from the camera batteries.
Canon's lens line-up
Canon's lens line-up includes several options for specialty photography such as Macro, Tilt-Shift, Fish-Eye, and Soft-Focus lenses.
A-Series cameras
A-Series cameras are made for people new to digital photography. These cameras make is easy and affordable to simply 'point and shoot', with great results thanks to performance features such as Optical Image Stabilization, Face Detection Technology, and i-Contrast (Intelligent
Contract Correction).
Digital ELPH cameras
Digital ELPH cameras are Canon's most stylish series. The point-and-shoot cameras are easy to use, full of advanced modes and creative features — and are incredibly compact! Canon Digital ELPH cameras come in tons of stunning designs
and colors.
D10
Our brand new D-Series camera line is boldly designed for those with a taste for skiing, scuba diving, and mountain climbing — you can take it anywhere! The PowerShot D10 is waterproof to 33 feet, weather-resistant from 14-104 degrees Fahrenheit, and shockproof up to 4-foot drop.
SX1 IS
Canon's high-end SX-Series combines the creative performance and advanced features of our SLR cameras with the compact build and ease of use of a point and shoot.
G10
Canon's flagship G-series cameras are designed to meet the needs of more advanced photographers, and those who value creative control and high performance. The line currently incorporates the latest Canon technologies available such as DiG!C 4 Image Processing, Face Detection Self-Timer, RAW and JPEG shooting, and more!