Why Canon
Brand Recognition and Partnership

Brand reputation and recognition is a valuable key to Canon's success. It's what helps us to maintain our status as America's most–purchased and highest–recommended camera company xvii.

Business leaders, third-party reviewers, and industry experts have independently recognized our success: We are one of Fortune's Most Admired Companies in America xviiI and respectfully ranked on the 2008 Business Week list of "Top 100 Brands." xix

Canon also puts our brand name in the public eye by participating in several high-profile sponsorships. We have a strong connection to athletes and sports photographers that dates back over thirty years. For example, we have been the Official Camera of the NFL since 1984 (making us the league's longest-running sponsorship).

Also of special note is our ongoing relationship with tennis stars:

  • John Newcombe featured in a revolutionary 1976 Canon television campaign
    (we were one of the first camera manufacturers to advertise products on TV).
  • From 1990 to 2005, Andre Agassi endorsed our line of EOS Rebel, and Digital Rebel cameras.
  • Currently, Maria Sharapova endorses our line of digital PowerShot point and shoot cameras.