Why Canon
Sales Leadership

Our approach is simple: Canon offers an extensive choice of cutting-edge, stylish, high performance cameras for users of all experience levels – and we continuously develop and release new products.

Simply put, Canon is America's top choice for digital cameras:

  • Since 2003, Canon has held the #1 Market Share in digital SLRs. i
  • Since 2006, Canon also held the #1 Market Share in compact
    digital cameras. ii

It's no surprise why: Canon products are frequently and highly praised by respected sources such as Outdoor Photographer iii, Shutterbug iv, American Photo and Popular Photography Magazines v, Digital Photography Review vi, and many others.

Several of our digital cameras have received multiple Editor's Choice and Camera of the Year Awards by CNET vii, PC Photo viii, and American Photo Magazine over the past few years. And we are proud to say that Canon cameras were considered Most Likely To Be Recommended for purchase, according to PC Magazine’s 2008 Reader
Satisfaction Survey. ix