Why Canon
     
Introduction: WHY CANON?

From the company's innovative beginnings in the 1930s, with Japan's very first 35mm focal–plane shutter camera, Canon's goal has been to create imaging products that are better designed, more functional, and more affordable than competitive equipment.

Now 75 years later, Canon continues to dominate the market in camera innovation and sales — all while guided by a corporate philosophy that ensures we are responsible neighbors in the local and global community.

We hope you will take the time to learn more about Canon's goals, achievements, and beliefs. Then, you will be able to confidently tell your customers WHY CANON products are the top choice for any buyer.