Bouncing the light from a flash off of the
ceiling diffuses the light for much softer
lighting of subjects:
Provides a much more natural
looking image
Eliminates red eye, harsh flash shadows, and washed out images
Click-stop Positions
The Speedlite 270EX's flash head can tilt upward at angles up to 90° for easily shooting bounce pictures (with the camera held horizontally) in rooms with 8 to 10-foot white ceilings for major photo improvements compared to direct flash with the built-in unit
To demonstrate bounce flash with the Speedlite 270EX, be sure to FIRST pull the flash head out to its 50mm zoom position,
then tilt it upward
