PowerShot SX260 HS
Typical Users & Target Market
What “Groups” of People May Be Most Interested in This Camera?

Designed with versatility in mind, it’s easy to see how this new PowerShot SX260 HS is appealing to a variety of potential customers.

Repeat Buyers Looking to “Step-Up”

Many people may be looking for a new digital camera to replace the old, outdated model they currently own. The PowerShot SX260 HS is a great model to consider when upgrading to a new compact camera. It is attractive to this “group” of individuals for several reasons:

  • Improved Image Quality: Stunning images are what people have come to recognize and demand from their cameras. The New! Powershot SX260 HS houses a powerful combination of Canon systems and improved features to ensure that users can capture beautiful images.
  • Greater Zoom Range: With a range equivalent to a 25-500mm lens, this camera is perfect for capturing vacation photos whether they consist of close-by family or far
    away wildlife.
  • Compact and Portable Styling: The PowerShot SX260 HS is the world’s slimmest* compact camera with an impressive 20x Zoom Lens. In other words, there are currently no other compact cameras that house this powerful zoom range within such a sleek, portable size.
  • Expanded Features: Incorporating some of the more advanced features that were previously exclusive to the top-of-the-line PowerShot models, the PowerShot SX260 HS offers users access to newer technologies and features that help to improve overall image quality.

Experienced Photographers Looking For a Compact Camera With Powerful
Zoom Ability

Many photographers seek a pocket-sized compact camera to use in situations where their larger SLR camera may not be well-suited. When a customer speaks of wanting something pocket-sized, but with powerful telephoto performance, THIS is the PowerShot to point them to. The new PowerShot SX260 HS is the first PowerShot camera to truly meet that goal by leveraging a strong zoom lens within a truly compact camera size.

Customers Who Are Buying a Camera For Travel

This camera will appeal to all travelers, from the people who have been bit by the infamous “travel bug” to those who are lucky to make it to a local get-away once per year. Improvements made to the camera’s built-in GPS system ensure that while using the PowerShot SX260 HS, its owners will not only avoid getting lost, but that they may even be more comfortable venturing off the beaten path to discover new places that may be “hiding” in plain sight.

On top of the incredible in-camera GPS system, travelers should consider the superior image quality of the PowerShot SX260 HS, its impressive 20x zoom, and incredibly compact size. All of these features combined in one small, powerful camera make the PowerShot SX260 HS arguably the world’s perfect travel camera.

Any Nature or Wildlife Enthusiast Looking For a Compact Camera

Anyone who expresses an interest in being able to document the abundance of natural beauty that surrounds us, from our own backyards and local parks, all the way to National Parks and Animal Sanctuaries, will benefit from the powerful PowerShot SX260 HS.

We are not insinuating that the compact PowerShot cameras share all the potential of an EOS SLR with a super-telephoto lens mounted onto it. On the other hand, most customers will be happy to know that the PowerShot SX260 HS can deliver a combination of 500mm (equivalent) telephoto lens power, image quality, photographic control as well as ease of use, and extremely compact size — at a price point that’s a tiny fraction of a digital SLR with a professional super-telephoto lens.

  • As of December 2011
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Some images and effects simulated.