PowerShot ELPH 520 HS
Canon PowerShot Digital ELPH 520 HS

Canon proudly introduces the PowerShot ELPH 520 HS, the first 500-series Digital ELPH model for 2012, a new signature product for Canon. The 500-series models are Canon�s top-of-the-line ELPH models.

Deluxe features in an affordable package

With this new Digital ELPH, Canon is offering an affordable yet deluxe addition to the ELPH line which features many of the new technologies Canon has introduced in 2011. Customers looking for an upscale, feature-laden camera will be very pleased
with this one.

A salesperson who understands the features and capabilities of the new Canon PowerShot Digital 520 HS (which has all the bells and whistles) is well-equipped to sell other Digital ELPH models and even some other PowerShot models, making this camera one to get to know.

Typical buyers include:

  • Young buyers who are technically savvy and willing to invest more
    in a camera
  • Mature buyers with more disposable income
  • Step-up buyers looking for an upgrade (whether they are previous Canon owners or not)
Key features include:
  • World�s slimmest camera with a powerful 12x zoom*
    • 28-336mm equivalent
  • 10.1 megapixel sensor
  • Updated focus-detection system for significantly faster focusing
  • “Super-fine” JPEG compression option for even better image quality
  • DIGIC 5 Processor
  • High Sensitivity System
  • Note: The PowerShot ELPH 520 HS now uses smaller �Micro SD� memory cards and is not compatible with conventional SD, SDHC or SDXC memory cards. Micro SD cards are typically used in mobile phones, and their small size is one of the reasons the PowerShot ELPH 520 HS can be super-slim.
  • As of December 1, 2011
What's in PowerShot ELPH 520 HS Click each icon to view more information.
Click here to see more information about Canon basic features, functions, shooting modes and accessories.
Some images and effects simulated.