Deluxe features in an affordable package
With this new Digital ELPH, Canon is offering an affordable yet deluxe addition to the ELPH line which features many of the new technologies Canon has introduced in 2011. Customers looking for an upscale, feature-laden camera will be very pleased
with this one.
A salesperson who understands the features and capabilities of the new Canon PowerShot Digital 520 HS (which has all the bells and whistles) is well-equipped to sell other Digital ELPH models and even some other PowerShot models, making this camera one to get to know.
Typical buyers include:
Key features include:
- Young buyers who are technically savvy and willing to invest more
in a camera
- Mature buyers with more disposable income
- Step-up buyers looking for an upgrade (whether they are previous Canon owners or not)
- World’s slimmest camera with a powerful 12x zoom*
- 10.1 megapixel sensor
- Updated focus-detection system for significantly faster focusing
- “Super-fine” JPEG compression option for even better image quality
- DIGIC 5 Processor
- High Sensitivity System