Canon EF 24-70mm f/2.8L II Lens
Target Markets
Since the first generation lens became associated with versatility, Canon made sure that the second generation lens maintains the same association.

The EF 24-70mm f/2.8 L II is suitable for just about any professional application, including weddings, photojournalism, event photography, and fashion. It will be of interest to any dedicated EOS user who seeks the highest-quality f/2.8 wide-angle zoom lens available on the market.

The most likely target customers for this new L-series lens are advanced amateur enthusiasts, and working professionals.

Advanced Amateurs
  • Amateur users who want a top-quality standard lens
    • Looking to “step-up” to arguably the best general-purpose zoom
      lens available
    • Critical users who put a priority on having a fast f/2.8 maximum aperture for low-light shooting
Working Professionals
  • Any photographer who needs to deliver the highest-quality images to his or her clients
    • Shooters who need the combination of every-day focal lengths, superb image quality, and fast f/2.8 speed for low-light shooting
    • Professionals looking for a standard zoom lens with maximum durability, along with weather-resistance

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