Canon for Beginners
  Key Selling Points
Outstanding Optical & Lens Design
EF and EF-S lenses
for EOS Digital SLRs
Canon with its reputation for outstanding optical and lens design is ideally suited for making compact digital cameras which actually require more precise lens design and manufacturing than 35mm film cameras:
  • Canon designs and makes all of the lenses in PowerShot and EOS cameras in one of the world's largest optical design and
    manufacturing facilities
  • Many electronics makers selling cameras have to use third-party lenses in their cameras
  • Canon has been a world leader in photographic optics since the 1940s
  • Canon continues to pioneer optical technologies including the “UA” type lens for excellent image quality in super-compact lens designs in some PowerShot models and superb technologies used in EF and EF-S lenses for EOS digital SLRs