Canon has been in the camera business for OVER 70 years.
- Canon MEANS "Cameras"
Canon is a name customers know for its reputation as an extraordinary camera and lens maker, not as a manufacturer of electronic devices not related
to photography.
- Canon’s market longevity is a powerful tool in today’s digital
camera world.
Many recent electronics competitors have just begun to market cameras, digital or otherwise. Canon has been doing this since the 1930s.
- Name recognition is more important than technical knowledge.
Customers unfamiliar with the details of a particular type of product or new product feature are generally reassured when they see a brand name they recognize
and respect.
- Canon is one of the easiest names to sell
Reputation and longevity make the Canon name the perfect conversation starter when the customer first approaches the camera counter.
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