Lens & Speedlite Buying Guide
Wrap It Up!
As you can see from the many products highlighted, there are many outstanding
lenses and flashes to complement the range of EOS bodies. These products are good
enough that customers will choose Canon for a lens or a flash and then buy a body
to match. The large range of choices is a key reason customers feel comfortable
buying a Canon system. They know they can grow with Canon as their needs and
capabilities grow.

With EF-S lenses to match the prosumer bodies, and EF, and L lenses to go with all Canon bodies, there is sure to be a lens to meet the zoom, aperture and price the customer is looking for.

  • EF-S 75-300mm f/4-5.6 III — Affordable super zoom
  • EF-S 55-250mm f/4-5.6 IS — Step with IS and a wider range
  • EF 70-300mm f/4-5.6 IS USM — Full frame compact telephoto
  • EF 50mm f/1.2L USM — Low light, Standard Perspective, Large Aperture
  • EF 16-35mm f/2.8L II USM — Ultra wide low distortion, large Aperture
  • EF 70-200mm f/2.8L IS II USM — Sharp, Large Aperture, pro tele lens
  • EF 100mm f/2.8L MACRO IS USM — Hybrid IS Macro, Large Aperture

Whether working in a studio setup with a dozen flashes, or on the move with one, there is an affordable flash that will work for your customer.

  • Speedlite 580 EX II — Flagship Flash: pro features, and power
  • Speedlite 430 EX II — Workhorse flash and affordable second
  • Speedlite 320 EX — Compact, affordable, excellent continuous light for video
  • Speedlite 270 EX II — Super-small; least-expensive wireless flash

What's in Canon Lenses and Speedlites Click here to see more information about Canon basic features, functions, shooting modes and accessories.

Some images and effects simulated.