Some of your customers will understand the many great features of the Nikon 1 J1 and V1 cameras, but pay particular attention to the amateur photographers who:
- Might be intimidated by the size and perceived complexity of a digital SLR but want a camera with more features than a compact camera.
- Value small size, ease of use, operational speed, and image quality.
- Are looking for an advanced camera with interchangeable lenses that's ultra-intuitive with an easy-to-understand menu.
