Knowing how your customer intends to use the printer is the key to making the right recommendation. Ask your customers:

What do you plan to use the printer for?

A customer who only plans to print digital photos would likely be happiest with a printer designed specifically for this purpose because photo printers yield better image quality than mixed-use printers. In contrast, a customer who primarily plans to print documents may only need a basic black and white printer. And a customer with a home office could save space and money by purchasing a printer combined with a scanner and/or fax machine in a single unit.

Will you be using it to print photos?

A customer who will print documents and photos may want to choose an inkjet printer, which will give them great photo prints and speedy document printing.

Do you do a lot of printing?

If they do, they'll want to pay particular attention to how many pages per minute each model delivers.