Most of the newest digital cameras are capable of recording some digital video, which can make a digital camcorder seem like an unnecessary purchase. Likewise, many digital camcorders can snap still pictures. However, while a digital camera might take great pictures, it likely won't shoot video as well as a digital camcorder. Similarly, a digital camcorder won't give customers the same picture control or quality that a digital camera will.

A digital camera and a digital camcorder each has its strengths. Understanding what your customer plans to use it for can help you guide them to the best choice for their needs.