At this time there is admittedly limited 3D content available for the home viewer. But now that it�s clear 3D technology is here to stay, more content is available all the time, and as demand continues to grow, so will offerings.

Hollywood has embraced 3D with a growing number of new 3D films, and additional content is available on Blu-ray Disc. Certain cable and satellite providers have begun to offer dedicated 3D channels and on-demand options, and live 3D broadcasts of sporting events have become more common.

In addition, some 3D TVs have the capability of �upconverting� any 2D content to 3D � including old movies, favorite TV show broadcasts, and even home videos and family photos. This upconverted content is known as Virtual 3D.

With Virtual 3D, material appears as if the objects on screen � which already had length and width � now have depth. And that depth will appear to go inside or be behind the TV screen. Virtual 3D content includes:

  • 2D cable or satellite broadcasts
  • DVD and Blu-ray Disc movies
  • 2D games
  • Video or photos sent to the TV via USB or thumb drive

Native 3D refers to anything originally formatted in 3D. This material has added depth in two directions, so customers will see objects both behind and in front of the screen. Native 3D content includes:

  • 3D cable or satellite broadcasts
  • 3D Blu-ray Disc movies
  • 3D games