A big concern some customers may have about 3D TV is the glasses. They may ask you why they need them and what they do.

Why do customers need to wear specialized glasses?
A 3D TV or theater screen showing 3D content displays two separate images of the same scene simultaneously: one intended for the viewer's right eye and one for the left eye. The two full-size images occupy the entire screen and appear intermixed with one another � objects in one image are often repeated or skewed slightly to the left (or right) of corresponding objects in the other � when viewed without the aid of the special 3D glasses. When viewers don the glasses, they can perceive these two images as a single 3D image.

If customers don�t wear the glasses, the image on the screen will appear doubled, distorted, and, for most practical purposes, unwatchable. Currently, there's no technology that lets a single TV display both 2D and 3D content simultaneously without glasses.

Previous incarnations of 3D TVs involved placing a filter on the front of the screen, significantly reducing resolution, limiting viewing angle, and incurring high production cost.

With glasses customers can:

  • Watch from a range of viewing angles around the room.
  • Watch the screen all at the same time with other viewers.
  • See the same exact image regardless of distance from the screen.

Today's 3D glasses provide the highest quality and most immersive 3D experience for your customers.