A wide variety of major-brand, current-generation, web-enabled HDTVs are available for customers who are ready to purchase a new set. And with this market exploding, it is likely that, before long, most televisions sold will include some form of built-in connectivity.

As discussed, your customer only needs one internet connectable product, such as a set-top box, to get instant content, even from an older TV, although having multiple products may give them a wider range of services to choose from.