Creativity you can carry in your pocket

There is a large customer segment who wants an easy-to-use camera AND to shoot high quality, impressive photos. These customers might be attracted to the beautiful shots possible with a DSLR but worry that DSLR cameras are too bulky, expensive and difficult to use.

Introducing the interchangeable lens camera that won't change your customers' lifestyle. With the NEX-3 and NEX-5, customers can experience the performance of a DSLR without the size, weight and complication!

Easy-to-use and packed with intelligent Sony features never seen before on a large sensor camera, your customers' photography will transform from snapshots into photographs when they buy a Sony α (Alpha) NEX camera.

Five Key Things to Remember About Sony Alpha NEX cameras:

1. World's smallest & lightest interchangeable lens digital cameras with APS-C sensor⁷
2. Huge 14.2 megapixel APS-C size imaging sensor; the same image quality as a traditional DSLR in an ultra-compact body
3. Full HD movie recording in AVCHD or MP4 format⁵
4. Compatible with the latest generation Secure Digital or Sony Memory Stick media²
5. Sony NEX cameras include a widescreen 16:9 tiltable LCD, a unique high dynamic range blend mode, Anti Motion Blur, continuous shooting up to 7 fps, hand-held panorama sweep, and more!